1. The Brief
Ground Support Labs (GSL) is a team of experts with over 50 years of experience deploying audience engagement technology, audio-visual, and digital signage solutions. The team focuses on building a deep connection between their clients and their consumers, using solutions that enhance customer experiences.
2. The Requirement
GSL offers a digital signage solution known as the virtual try-on experience. This is designed to assist shoppers in making informed decisions while in-store by providing personalised guidance and the ability to virtually try on suitable products. For this solution to deliver an engaging experience, it required a powerful player. The player needed to facilitate a smooth, reliable and responsive customer experience with the content.
Collaborating with VeryPC gives us access to a range of Media Playback devices that allow u to select the right solution for our application. For our AR Beauty Mirror, the OPS is a perfect choice based on form-factor, reliability and performance.
Martyn Barnett
VP and Managing Director, UK/EMEA
3. Our Solution
GSL was provided with our Open Pluggable Specification (OPS) player. A powerful player that features integrated Intel® Iris® Xe Graphics and is designed for 24/7 use, making it the perfect fit for engaging signage solution and highly responsive interactive display. GSL then designed and built a custom made enclosure with integral LED Lighting, 22” HD PCAP Screen.
4. The Results
Our OPS system has allowed GSL to deploy reliable solution into the retail beauty sector. GSL’s virtual try-on experience allows their client to captivate shoppers and promotes products when and where it matters most – at the shelf. Valuable shopper insights and analytics to help the client personalise and target the experience to increase basket size and customer loyalty.